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Conversion Rate Optimization

CRO | Conversion Rate Optimization

What is Conversion Rate Optimization?

A business framework and process that will help business leaders find what is preventing web site visitors from making a purchase; then, fix it!
Critical steps along the way include the following:
  1. Define conversion rate optimization success metrics
  2. Build insight library; establish baseline
  3. Learn from competition, market, key players
  4. Create | Prioritize testable hypotheses
  5. Design | Run AB Split-Tests to increase conversions
  6. Launch winning pages to website; repeat
  7. Rigorously apply key insights to all areas of the business; other marketing campaigns

CRO Program | Key Activities (may include)…

  • Expert CRO Site Audit
  • Heat Map Assessment
  • Client and Sales Team Intake Survey
  • Customer ‘Deep Dive’ Survey
  • CRO Tools Installed
  • Google Analytics: Set Up | Verified

  • Email Intake Survey | Analysis
  • Visitor Pop-Up Poll Questions
  • 4 Customer Journey Usability Tests
  • Navigation Card Sorting Research
  • User Journey Mapping Analysis

By participating in Lead Gen Conversion drilldown, leaders gain the following:

  • Frame core growth opportunities for their business over the next six months
  • Tactical game plan – Next steps, accountabilities, revenue growth via conversion rate optimization
  • Sense of urgency – proactively manage your business to a higher state of performance, profitability and cash-flow