Our Story

Be Informed. Be Smart. Be Sure.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean feugiat dictum lacus, ut hendrerit mi pulvinar vel. Fusce id nibh at neque eleifend tristique at sit amet libero. In aliquam in nisl nec sollicitudin. Sed consectetur volutpat sem vitae facilisis. Fusce tristique, magna ornare facilisis sagittis, tortor mi auctor libero, non pharetra sem ex eu felis. Aenean egestas ut purus nec vehicula. Morbi eu nisi erat. Nam mattis id lectus sit amet mattis. Suspendisse eget tristique neque

Working Hours

Monday - Friday 09:00AM-17:00PM
Saturday - Sunday CLOSED

Latest News


Market Position

Positioning for Performance

What is Market Position?

An executive team process focused on quickly capturing, summarizing, and clarifying the internal viewpoint of senior leaders across critical elements of the MARKET POSITION framework.

This framework includes:

  • Target Customers – a breakdown across those individuals who influence, purchase, and (or) consume a company’s products and services
  • Competitive Frame of Reference including direct competitors and (or) substitutes
  • Point of Difference value proposition – the source of competitive advantage (i.e. price | convenience, functional superiority, customer intimacy . . .)
  • Relationship between MARKET POSITION and bottom line profitability

By participating in the Market Positioning process, business leadership will achieve the following:

  • Internal consensus on “Current State” MARKET POSITION, the basis for all market actions
  • Clarity on the gaps in leadership understanding and alignment relative to the key components of the MARKET POSITION framework
  • Tactical game plan – a prioritization of key actions for closing identified gaps in MARKET POSITION, the first step in positioning for future success
  • Sense of Urgency – a desire by the leadership team to utilize session output to manage the business to a higher state of performance